It is not only technology that is undergoing rapid changes, but also the way of our life, with the significant aspect of this cultural change being clothing. From hunting animals for their skins to producing artificial clothing in industries, we have come a long way towards fulfilling our clothing needs.
So have the shops that sell clothes. Large clothing stores have gradually replaced household seamstresses paving the way for boutiques.
What is a boutique?
A boutique is a shop that sells clothes but is smaller than your normal retail-clothing store. The main differences between the former and the latter are the types of dresses sold and the importance attached to the customers.
Most of the boutiques cater to sell fashionable clothes. In other words, one can buy the latest models from these shops. Further, these boutiques have an in-house designer to suit the needs of the customers. From tiny alterations to tailor making new clothing, you can fulfill all your clothing functionalities in a single shop, unlike retail shops.
Need for a charming Parisian look
Simply said, a boutique is a ‘Just-for-you’ clothing store. Thus, those people, who prefer custom-made clothes rather than the readymade ones, are the main customers. Hence, the number of customers is fewer than the clothing shops. Only by surpassing the customers’ expectation will your boutique continue to be successful. To attain this objective, you need to attract customers. Retaining the customers is equally important, and so you need to focus on establishing a good relationship.
This is feasible only when the atmosphere of the shop is pleasant enough. To lure the customers, it is imperative to style your boutique.
What better way to decorate your shop than with a Parisian look? These styles have their root in the homeland of fashion, Paris, and itself are eye-catching. Let us see some of the Parisian aspects that you can incorporate in your boutique.
1) A graceful entryway
Although there may be a vast variety of collections, your first step is to bring the customers to your doorstep. This is because, for onlookers, only the front door of the shop is visible. Hence, you need to have an impressive entrance to your boutique.
Wooden doors are an ideal choice for the door. Carving Parisian designs on these doors impart an elegant look. Further, the windows should be made of glass or mirrors to reflect the interior of the shop.
2) A cozy interior
Just having a royal Parisian front door is not enough. The inside of the shop must be set up in such a way that it functions as a comfort zone for the customers.
Having a Parisian themed room achieves this. These rooms include elongated comfort sofas as seating arrangements. Having modern art or paintings conveys the Parisian classiness. Further, a fireplace can keep the customers warm in the winter season.
All these arrangements not only allow ample room for seating but also bestow a home-like feeling. This lightens the customers’ mood and in turn, focuses their attention towards selecting a dress according to their need.
3) A must-have vintage mirror
As established earlier, the main aim of a boutique lies in its personalized clothing. This means that the customer has to try and wear the dress. It is a given that every boutique has its own trial room with a mirror. This is where the Parisian style chimes in.
Having a long vintage mirror in the trial room not only gives a Parisian vibe but also provides a full-length view of the dress. Thus, the person can see the look the dress imparts and can suggest alterations if needed. Such a mirror definitely adds points to your store.
4) Lush greenery
Plants are a significant component in any design, be it Parisian or modern. The sceneries these small topiary forms offer make them preferable to place inside the store.
However, using live trees tend to be cumbersome due to the maintenance it requires. Parisian models employ artificial plants and trees for indoors. For instance, you can use wire topiary forms for pots, as they are more attractive and occupy minimum space. You can also use fake greenery veils as backdrop and centerpieces in your boutique.
The main reason for using these faux greenery arrangements is the lack of soil. This saves the problem of the dresses spoilt by mud.
Also, you can use nearly natural outdoor trees at the entrance to enhance the store’s appeal.
5) Radiating lights and bulbs
Lighting is an inherent aspect of Parisian designs. A proper lighting system tempts the customers to look inside.
Chandeliers and corner lights, elements of Parisian novelty, illuminates every corner of the store. This is essential for the customers to view themselves when they try on the clothes. In addition, this enables the person wearing the clothes to understand the nature of the dress and determine its suitability for any particular occasion.
For example, a customer places an order to create a dress with multiple shades such that a particular palette is illuminated when white light falls on it. Only when you have the required white light, the desired effect of the dress is displayed. So, it is imperative to use elaborate lights to maximize the luminescence.
6) Velvet curtains
Employing velvet materials for cushions, sofas, and curtains is synonymous with Parisian elegance. Utilizing such velvet for curtains and panel scapes countertops not only casts a royal appeal but also indicate the stature of the boutique.
7) Accessible wardrobes
A snug and warm boutique is undoubtedly an ideal choice. But, the looks are not the only important aspect. Making a saleable dress is its objective.
A proper arrangement of clothes is therefore essential to aid in selecting a dress. Parisian type cloth hangers and sliding wardrobes hold a large number of collections, as well as ease the movement of these hangers for customers’ viewing despite its size. This, in turn, aids the customers to choose with ease.
In addition, using faux ivy privacy screens help to divide the area by providing a secluded space for trying the clothing.
8) Unparalleled Customer Service
Retaining customers is an art, particularly for the fashion industry, inherent to the Parisian culture. This is possible only by establishing an amicable relationship that in turn depends on the store personnel as well as the dress collections.
To aid in this aspect, you can have Parisian modeled chairs and round tables in your store corners. These provide a relaxing environment for the people accompanying the buyer.
You can also set up a separate lounge for this. You can use faux boxwood topiary animals to make it look no different from home.
Further, use Parisian embossed cutlery to serve the beverages during the period of dress selection.
These decorative items deliver an aesthetic appeal to your store. Using such Parisian decor indicates the importance you place on customer relations.
The twenty-first century is the age of boutiques. In such an era, the success of the boutique lies in its capability to entice its customers to visit it repeatedly. This is accomplishable only when the store leaves an everlasting impression on the customer’s first visit. The above Parisian design aspects are some ideas to attract and retain your customers. Just as Paris is the abode of luxury, so are its designs. Integrating these in your boutique will undeniably flame your boutique’s fame.