Increasing the footfall to your store can be a difficult and Herculean task.
In today’s competitive times, people do a lot of online shopping, which works as a deterrent from abstaining people to visit stores.
However, research shows that retail stores are still, the famous shopping zone and places where people prefer to shop.
So, how can you make your retail store, “the hot-spot of the market” and draw swarming crowds to your retail outlet?
Let's see how a few décor hacks can make a big difference.
# A super-attractive outer area
It’s imperative to make the outside of your retail store look attractive and engaging.
People will only step inside your store if they find it nice and interesting. If the décor looks good from the outside, it will capture customer's attention which will make them step in.
You can put a few hoardings like “what’s new this season,” or, “what are the latest trends,” which will make the outside engaging and inviting.
Another good idea can be a separate display area for the hottest selling products, the ones which are being sold like hot-cakes!
You can also offer special discounts which can help in attracting customers.
Also, try changing the hoardings and advertisements on a daily or weekly basis. This will compel the visitors to enter and eventually help to boost sales.
# Make the décor look different from the others
Experiment with the décor of your retail store. Make it different from others and the usual ones by giving it a rich and quirky look. Hackneyed and monotonous retail outlets are very boring and a total put-off.
People get excited to see new and happening stuff, like a new décor or a newly done-up space.
Decorate your retail outlet keeping in mind the nature of your products and what your store is about.
# Try the Display Mantra
Display all the good things possible. And as much as you can. Make your store eye-catchy- for example- If you are selling home décor products, it’s always a good idea to showcase and display the products in a display area, separately.
This captures the attention of your prospective shoppers, and they’ll feel like walking in and buying the stuff.
So, use the display mantra for your advantage. It works most of the time.
# Make the Space breathable and spacious
Nobody would like to visit a place that’s tacky and clamped-up. Instead, make your retail space look super-classy by making it look spacious and airy.
Shoppers feel tempted, to step in a place which breathes life. The aura and the ambiance of your retail should exude a sense of classiness.
It will make customers feel happy. The customers will feel like stepping-in and checking out the products you have in the offering. Looks do matter. So, make your store look good.
As the saying goes, a thing of beauty is a joy forever!
# Use Ornamental Decorative Ideas
A store can look super-stylish with beautiful decoration.
Decorate your retail space specifically to coordinate the product that you’re selling.
For example, if you are selling merchandise and clothing for girls and women, decorate the place using pink, like pink balloons, ribbons, dolls, purses, cosmetics, and mostly girly products and the items which girls use.
Same applies to boys and men’s retail outlets. Decorate an all-boys and men store with dumbbells, weight-lifting and body-building equipment, for show and attraction. This works because it flaunts about your target customers and what you have in store for them.
# Use a lot of greenery and plants
People appreciate and love greenery. Not only it’s ‘Pro-Earth’ and also goes with the social responsibility of “Going Green,” but it also appeals to the human eye.
It’s also a practical solution. People like the feel of greenery and plants around.
This will make the retail outlet get a natural look. Try using boxwood landscaping in the outdoor areas of your retail space. It really looks gorgeous.
Also, a beautiful landscape will drive customers to see the beauty of your retail store. Use, boxwood hedges outside your store to make it look lively and exuberant.
It will also add a pleasant feel, and people will love to throng your retail store.
# Use Artificial Decoration
These days, artificial greenery is also in vogue. Not only does it look classy, but it’s also quite a rage. It can change how your office looks because of its modern appeal.
Artificial plants are also very economical and cost-effective. Easy-maintenance is another significant advantage. It can revamp the entire look of your commercial space and give it a rich and fabulous look.
These days the market is full of artificial plants for the commercial spaces which are specially designed for outdoor areas to make it look green and attractive.
Fake hedges on the outsides of a store are also a good idea. Panel scapes can be used in the insides. These look stylish and are available in different shapes and designs.
# Flash discount schemes on the entrance
Customers get really attracted to innovative schemes and discounts. Try it to attract and lure customers and to draw them in.
Giving discounts and rebates work to draw customers. Luring advertisements on the entrance will make the customers pour in. This gradually results in good marketing and increasing footfall.
# Create a Creative corner for the customers
Customers love unique and creative ideas. Believe it or not, customers get attracted to novel experiences. It will make the customers eager to know what’s in store for them?
This strategy can be used for increasing customer visits.
Immersive and recreational experiences are also a great way to capture customer’s interest if will also accelerate sales.
Also, play some good music which goes with the mood and theme of your store.
Last but not least, always give qualitative service. Excellent amenities are a super-attraction. It’s a sure shot way to ‘delight and WoW’ your customers and makes them visit your store more often.
Also, make arrangements for practical needs -for example- a hydrating station, a mobile charger booth, kid’s playing area, kids care stations, etc.
Offer snacks and refreshments as a goodwill gesture. These provisions will make customers feel happy and draw them in, more frequently to your bricks and mortar store.
So you see, increasing the footfall to your retail store can also be a fun and enjoyable task, provided you take the right steps.