Increasing the footfall to your store can be a difficult and Herculean task.
In today’s competitive times, people do a lot of online shopping, which works as a deterrent from abstaining people to visit stores.
However, research shows that retail stores are still, the famous shopping zone and places where people prefer to shop.
So, how can you make your retail store, “the hot-spot of the market” and draw swarming crowds to your retail outlet?
Let's see how a few décor hacks can make a big difference.
# A super-attractive outer area
It’s imperative to make the outside of your retail store look attractive and engaging.
People will only step inside your store if they find it nice and interesting. If the décor looks good from the outside, it will capture customer's attention which will make them step in.
You can put a few hoardings like “what’s new this season,” or, “what are the latest trends,” which will make the outside engaging and inviting.
Another good idea can be a separate display area for the hottest selling products, the ones which are being sold like hot-cakes!
You can also offer special discounts which can help in attracting customers.
Also, try changing the hoardings and advertisements on a daily or weekly basis. This will compel the visitors to enter and eventually help to boost sales.
# Make the décor look different from the others
Experiment with the décor of your retail store. Make it different from others and the usual ones by giving it a rich and quirky look. Hackneyed and monotonous retail outlets are very boring and a total put-off.
People get excited to see new and happening stuff, like a new décor or a newly done-up space.
Decorate your retail outlet keeping in mind the nature of your products and what your store is about.
# Try the Display Mantra
Display all the good things possible. And as much as you can. Make your store eye-catchy- for example- If you are selling home décor products, it’s always a good idea to showcase and display the products in a display area, separately.
This captures the attention of your prospective shoppers, and they’ll feel like walking in and buying the stuff.
So, use the display mantra for your advantage. It works most of the time.
# Make the Space breathable and spacious
Nobody would like to visit a place that’s tacky and clamped-up. Instead, make your retail space look super-classy by making it look spacious and airy.
Shoppers feel tempted, to step in a place which breathes life. The aura and the ambiance of your retail should exude a sense of classiness.
It will make customers feel happy. The customers will feel like stepping-in and checking out the products you have in the offering. Looks do matter. So, make your store look good.
As the saying goes, a thing of beauty is a joy forever!
# Use Ornamental Decorative Ideas
A store can look super-stylish with beautiful decoration.
Decorate your retail space specifically to coordinate the product that you’re selling.
For example, if you are selling merchandise and clothing for girls and women, decorate the place using pink, like pink balloons, ribbons, dolls, purses, cosmetics, and mostly girly products and the items which girls use.
Same applies to boys and men’s retail outlets. Decorate an all-boys and men store with dumbbells, weight-lifting and body-building equipment, for show and attraction. This works because it flaunts about your target customers and what you have in store for them.
# Use a lot of greenery and plants
People appreciate and love greenery. Not only it’s ‘Pro-Earth’ and also goes with the social responsibility of “Going Green,” but it also appeals to the human eye.
It’s also a practical solution. People like the feel of greenery and plants around.
This will make the retail outlet get a natural look. Try using boxwood landscaping in the outdoor areas of your retail space. It really looks gorgeous.
Also, a beautiful landscape will drive customers to see the beauty of your retail store. Use, boxwood hedges outside your store to make it look lively and exuberant.
It will also add a pleasant feel, and people will love to throng your retail store.
# Use Artificial Decoration
These days, artificial greenery is also in vogue. Not only does it look classy, but it’s also quite a rage. It can change how your office looks because of its modern appeal.
Artificial plants are also very economical and cost-effective. Easy-maintenance is another significant advantage. It can revamp the entire look of your commercial space and give it a rich and fabulous look.
These days the market is full of artificial plants for the commercial spaces which are specially designed for outdoor areas to make it look green and attractive.
Fake hedges on the outsides of a store are also a good idea. Panel scapes can be used in the insides. These look stylish and are available in different shapes and designs.
# Flash discount schemes on the entrance
Customers get really attracted to innovative schemes and discounts. Try it to attract and lure customers and to draw them in.
Giving discounts and rebates work to draw customers. Luring advertisements on the entrance will make the customers pour in. This gradually results in good marketing and increasing footfall.
# Create a Creative corner for the customers
Customers love unique and creative ideas. Believe it or not, customers get attracted to novel experiences. It will make the customers eager to know what’s in store for them?
This strategy can be used for increasing customer visits.
Immersive and recreational experiences are also a great way to capture customer’s interest if will also accelerate sales.
Also, play some good music which goes with the mood and theme of your store.
Last but not least, always give qualitative service. Excellent amenities are a super-attraction. It’s a sure shot way to ‘delight and WoW’ your customers and makes them visit your store more often.
Also, make arrangements for practical needs -for example- a hydrating station, a mobile charger booth, kid’s playing area, kids care stations, etc.
Offer snacks and refreshments as a goodwill gesture. These provisions will make customers feel happy and draw them in, more frequently to your bricks and mortar store.
So you see, increasing the footfall to your retail store can also be a fun and enjoyable task, provided you take the right steps.
If you are a retail store owner, one of your biggest responsibilities is to please your customers. The moment customers step into your retail store; they take a few seconds or minutes to look around. Now, these few minutes work as the deciding factor in the mind of the customer. It is these minutes that determine whether the customer will stay or not. This is why; your retail store needs to have a great décor. It is to make sure that the customers decide to stay back in your shop and make your business flourishing.
The main thing to keep in mind here is that you will not need a vast amount of money to decorate your retail store pleasingly. A minimal amount of money, if used wisely can serve this purpose. Here are some tips that will definitely help you in understanding the store decorating process better. This will thus, in turn, help you decorate your own store.
Use Greenery on your Walls and Windows:
Using artificial greenery arrangements into the space of your retail shop at window displays, fixed merchandising areas or point of sale locations can be a good idea. These unique features will establish a connection with nature, and also will significantly reduce your cost of maintenance depending on the product. You can also consider using artificial hedge backdrop to add more greenery. Using fake greenery plants will serve you many purposes. It will at once give a unique look to your retail shop. It will also soothe your customers as plants affect people. Moreover, being artificial, your plants will need no extra care of watering and other maintenances.
Play some soulful background Music:
When it comes to decorating your retail shop, it is important to keep the musical factor in mind. You should chalk out in your head about how loud the music should be and how will it sound to the customers. Research has proven that playing background music can have a direct effect on the behavior of a shopper. So, if you are a retail shop owner, you should specifically keep that in mind. One of the finest options here is to use a Bluetooth speaker to play music in your shop.
Use QR Codes on Shelf Tags:
Putting a QR code on the shelf tag or on the product itself has various benefits. A QR code connects the customers to deep links into launch chats, apps or even plays videos. A QR code can connect the customer from a retail shop to an online e-commerce store. It can give the customer all the necessary product information and also help him in buying it. Thus, adding a simple QR code to your products will enhance the quality of your retails shop. It will also make the customers more interested in your products.
Prepare a well though path for the Customers to walk:
Preparing a well-thought path will ensure that your customers enjoy a more pleasant visit to your shop. The well thought path will keep the traffic in your shop under control and will provide a calm atmosphere. This technique also makes sure that your products get the most significant exposure. Also, keep in mind to reward your consumers with pleasant and eye-catching displays as they walk on the path you have prepared for them.
Paint the Walls of your Store:
Painting the walls of your store holds a significant place in attracting customers. You can consider painting the walls of your store with bright colors to give out a positive and welcoming vibe. You can also paint a side of your wall to make it serve as an accent wall. This will not only draw the attention of the customers but also will make the store look larger. Making an accent wall does not always require paint. You can also do so by putting bright colored and painted fabric or wallpaper to achieve the same kind of effect. You should make sure to match it with the remaining part of the store by painting the floors and furniture with neutral colors.
Use proper Lighting:
In case you have a retail shop that is quite old, you can upgrade your lights to give the shop a new and modern look. Changing the regular bulbs used in your shop will bring a huge difference in the look of the shop. Use the lighting in a way that will highlight certain areas of your shop where you want your customers to look. Use a mixture of bright and dim lights to create a balancing atmosphere in your shop.
Choose the correct styles of Display:
Make sure that huge displays do not take up much space in your shop. You can show your creativity by using unconventional containers to stock up your products that will not take up much space. These products will give an interesting look to your shop. You can go against the conventional norms of displaying products and play with the displays to make ways more creative and also to clear the clutter. This will provide your shop with more space.
Use Mirrors to make the store appear larger:
If you use mirrors correctly, you can make a limited space look open and case. In your retail shop, you can consider putting a large mirror by the window in the proper angle to showcase the environment of the outer side. Moreover, using mirrors in different spaces will give your customers options to try out accessories in front of them.
These tips as mentioned above will definitely help you in revamping your retail shop for good. However, ultimately it depends on your budget and your availability of space to decide how you will decorate your retail shop. You can take a hint from these tips and then do the decoration on your own. You can also get creative with these tips. After that give an entirely new look to your retails shop that will definitely attract more customers.
It is not only technology that is undergoing rapid changes, but also the way of our life, with the significant aspect of this cultural change being clothing. From hunting animals for their skins to producing artificial clothing in industries, we have come a long way towards fulfilling our clothing needs.
So have the shops that sell clothes. Large clothing stores have gradually replaced household seamstresses paving the way for boutiques.
What is a boutique?
A boutique is a shop that sells clothes but is smaller than your normal retail-clothing store. The main differences between the former and the latter are the types of dresses sold and the importance attached to the customers.
Most of the boutiques cater to sell fashionable clothes. In other words, one can buy the latest models from these shops. Further, these boutiques have an in-house designer to suit the needs of the customers. From tiny alterations to tailor making new clothing, you can fulfill all your clothing functionalities in a single shop, unlike retail shops.
Need for a charming Parisian look
Simply said, a boutique is a ‘Just-for-you’ clothing store. Thus, those people, who prefer custom-made clothes rather than the readymade ones, are the main customers. Hence, the number of customers is fewer than the clothing shops. Only by surpassing the customers’ expectation will your boutique continue to be successful. To attain this objective, you need to attract customers. Retaining the customers is equally important, and so you need to focus on establishing a good relationship.
This is feasible only when the atmosphere of the shop is pleasant enough. To lure the customers, it is imperative to style your boutique.
What better way to decorate your shop than with a Parisian look? These styles have their root in the homeland of fashion, Paris, and itself are eye-catching. Let us see some of the Parisian aspects that you can incorporate in your boutique.
1) A graceful entryway
Although there may be a vast variety of collections, your first step is to bring the customers to your doorstep. This is because, for onlookers, only the front door of the shop is visible. Hence, you need to have an impressive entrance to your boutique.
Wooden doors are an ideal choice for the door. Carving Parisian designs on these doors impart an elegant look. Further, the windows should be made of glass or mirrors to reflect the interior of the shop.
2) A cozy interior
Just having a royal Parisian front door is not enough. The inside of the shop must be set up in such a way that it functions as a comfort zone for the customers.
Having a Parisian themed room achieves this. These rooms include elongated comfort sofas as seating arrangements. Having modern art or paintings conveys the Parisian classiness. Further, a fireplace can keep the customers warm in the winter season.
All these arrangements not only allow ample room for seating but also bestow a home-like feeling. This lightens the customers’ mood and in turn, focuses their attention towards selecting a dress according to their need.
3) A must-have vintage mirror
As established earlier, the main aim of a boutique lies in its personalized clothing. This means that the customer has to try and wear the dress. It is a given that every boutique has its own trial room with a mirror. This is where the Parisian style chimes in.
Having a long vintage mirror in the trial room not only gives a Parisian vibe but also provides a full-length view of the dress. Thus, the person can see the look the dress imparts and can suggest alterations if needed. Such a mirror definitely adds points to your store.
4) Lush greenery
Plants are a significant component in any design, be it Parisian or modern. The sceneries these small topiary forms offer make them preferable to place inside the store.
However, using live trees tend to be cumbersome due to the maintenance it requires. Parisian models employ artificial plants and trees for indoors. For instance, you can use wire topiary forms for pots, as they are more attractive and occupy minimum space. You can also use fake greenery veils as backdrop and centerpieces in your boutique.
The main reason for using these faux greenery arrangements is the lack of soil. This saves the problem of the dresses spoilt by mud.
Also, you can use nearly natural outdoor trees at the entrance to enhance the store’s appeal.
5) Radiating lights and bulbs
Lighting is an inherent aspect of Parisian designs. A proper lighting system tempts the customers to look inside.
Chandeliers and corner lights, elements of Parisian novelty, illuminates every corner of the store. This is essential for the customers to view themselves when they try on the clothes. In addition, this enables the person wearing the clothes to understand the nature of the dress and determine its suitability for any particular occasion.
For example, a customer places an order to create a dress with multiple shades such that a particular palette is illuminated when white light falls on it. Only when you have the required white light, the desired effect of the dress is displayed. So, it is imperative to use elaborate lights to maximize the luminescence.
6) Velvet curtains
Employing velvet materials for cushions, sofas, and curtains is synonymous with Parisian elegance. Utilizing such velvet for curtains and panel scapes countertops not only casts a royal appeal but also indicate the stature of the boutique.
7) Accessible wardrobes
A snug and warm boutique is undoubtedly an ideal choice. But, the looks are not the only important aspect. Making a saleable dress is its objective.
A proper arrangement of clothes is therefore essential to aid in selecting a dress. Parisian type cloth hangers and sliding wardrobes hold a large number of collections, as well as ease the movement of these hangers for customers’ viewing despite its size. This, in turn, aids the customers to choose with ease.
In addition, using faux ivy privacy screens help to divide the area by providing a secluded space for trying the clothing.
8) Unparalleled Customer Service
Retaining customers is an art, particularly for the fashion industry, inherent to the Parisian culture. This is possible only by establishing an amicable relationship that in turn depends on the store personnel as well as the dress collections.
To aid in this aspect, you can have Parisian modeled chairs and round tables in your store corners. These provide a relaxing environment for the people accompanying the buyer.
You can also set up a separate lounge for this. You can use faux boxwood topiary animals to make it look no different from home.
Further, use Parisian embossed cutlery to serve the beverages during the period of dress selection.
These decorative items deliver an aesthetic appeal to your store. Using such Parisian decor indicates the importance you place on customer relations.
The twenty-first century is the age of boutiques. In such an era, the success of the boutique lies in its capability to entice its customers to visit it repeatedly. This is accomplishable only when the store leaves an everlasting impression on the customer’s first visit. The above Parisian design aspects are some ideas to attract and retain your customers. Just as Paris is the abode of luxury, so are its designs. Integrating these in your boutique will undeniably flame your boutique’s fame.
Schools and colleges are the institutions that make us who we are. The décor in your environment has the ability to impact your mental and physical health. However, an often-overlooked aspect of an educational institution is the décor.
Students’ minds are just developing, and the décor that they experience every day is sure to affect their wellbeing and thought process. If you want to know how to increase the productivity of your students and make them learn more efficiently, here are the top tips for you.
These tips will help you improve the look and appeal of your school in general and your classrooms in particular. Try these out, see what works for you, throw in your own ideas, and make it rock.
Don’t be afraid to use color
It is a popular consensus that serious, professional places like educational institutions must only use dark palettes. This could not be farther from the truth. When used correctly, color has the ability to transform the room and offer a new perspective completely.
If you are looking for an appropriate color, then consider your search over, for Pantone’s color of the year is the choice for you. The color, called “living coral,” is inviting, soothing and is sure to encourage lively conversations and content-rich discussions. It is sure to rock your students’ worlds.
Pro tip- a great way to use color in the classroom is to color code everything, from projects to student details such as logins. It makes the staff’s job much easier and is practical.
Greenery makes the classroom enjoyable
Everyone loves greenery, and students are no different. Hence, making your school clean and green is very crucial. Lush greenery is not just for the outdoors, and it can also be incorporated in the classroom. But in an institution that is perpetually short of time and houses hundreds of students with fast-paced lives, maintaining real pants is certainly impossible. So go artificial. Artificial greenery is very realistic and long-lasting.
Pro tip- Kids can be involved in a DIY project to make a giant fake tree out of paper and other materials, set up in a suitable place in the classroom. It would serve as a great attraction, and could even function as a reading nook for the kids with some benches or chairs.
Make good use of your outdoor space
Students spend a lot of time outside their classes, and so the outdoor area must be landscaped and designed to perfection. Aside from a well functioning, safe playground, a school needs to have a patch of greenery, filled with flowers and plants. In a school filled with kids, real plants can prove to be an impractical choice, what with its germs and cumbersome caretaking. The better option for you is artificial greenery. Install some artificial plants outside. Well made fake plants do not usually fade, so there is virtually no maintenance. On a similar note, artificial hedges made out of boxwood are usually much better than real traditional ones.
If you are looking for something a little unconventional, go no further than a gazebo. You might think- isn’t gazebo a little daring for an educational institution? Well, gazebos take the learning outside, set your students down amidst lush greenery, enticing them to learn. Patio Gazebos are water resistant and can seat a big group of up to 70 students. Gazebos in schools are used to encourage core learning, and a love for the greenery and outdoors.
Use the available area efficiently
Coming to the classroom, the biggest hurdle is storing and organizing the vast amounts of stationery, paperwork, documents, books, and other resources. These keep growing every year while the space available remains constant and inadequate. You must learn to use the available space effectively. Use the back of doors to hang slots which you can use to store paper. Instead of installing faux plants in vases, you can choose to hang those artificial flowers from a basket, tied on the ceiling.
Encourage creativity by being creative
You might teach your students to be creative, but if they don’t see any creativity in the campus, how would their learning be effective? Walk the talk by thinking outside the box. If you want to display your creativity in your premises, a subtle and suitable choice would be outdoor topiary trees. They can be shaped according to your specifications, like your college/school logo, or if you want to go wacky, there are even faux topiary animals. They come fitted with lights, upping their aesthetic appeal.
Pro tip- You could encourage outdoor activity and artistry by holding a horticulture week every year. This promotes oneness with nature and attention to detail.
Motivate the students with poor displays
Often times, we need the motivation to realize our true potential. The students need to reminded of their visions and dreams from time to time. A door display is a creative idea that can help in this respect. It is a DIY activity that fosters unity and teamwork. It can teach them that despite differences they are the same and that they need to respect and care for each other.
Don’t plan everything at the beginning
Your first instinct may be to plan everything down to a T, but not only is that impossible, but it is also unnecessary. A new academic year would bring in new students, and new ideas and thoughts. If you have a wall blank at the beginning of the year, let it be. Chances are, it would get filled with the fantastic work of your students, sooner than you think.
An educational institution doesn’t have to be restricted to one idea just because that is the norm. Schools and colleges have the immense responsibility and blessing of shaping the minds of tomorrow. They should explore and expand to new horizons. They must lead by example, and show the students that creativity and innovation are values to be cherished.
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